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Bloomingdale's PINK PSA 2024

About

Bloomingdale's PINK PSA is a public awareness project focusing on personal narratives surrounding breast cancer diagnosis. The film features women of various ages sharing their lived experiences through candid testimonials, presented against a minimal grey backdrop to highlight the storytelling. Captured in a vertical format, the documentary-style approach prioritizes direct engagement with the subjects. Post production and VFX services were provided by Fivestone Studios, maintaining a clean live-action aesthetic throughout the series.

Brand

Bloomingdale's

Credits

Fivestone Studios
Post Production / VFX

Industries

Public Awareness

Styles

DocumentaryVerticalClean
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