Bloomingdale's: Bloomingdale's Festive 24 Campaign

Nov 2024

The Bloomingdale's Festive 24 Campaign transforms holiday retail imagery into a celestial, dreamlike narrative. Through a lens of warmth and theatricality, the project leans into a surreal studio aesthetic, featuring textured moon-like props, floating metallic stars, and sandy, golden-toned landscapes that frame high-end evening wear. Photographed by Stef Galea with art direction by Jade Chilton, the series moves between polished commercial product displays and expressive editorial fashion photography. Produced by Sky Khaira, the campaign captures a diverse cast—including model Otto Nahmmacher—against rich, earthy backdrops. The work utilizes directional lighting to cast dramatic shadows, emphasizing the metallic, sequined, and feathered textures of the apparel and accessories. The result is a cohesive, stylized vision that maintains a sophisticated festive atmosphere throughout.

Horizontal, Commercial, Warm

Set-dressed

Advertising Campaign