Bloomingdale's Bloomingdale's Festive 24 Campaign 2024

Description

This image features model Otto Nahmmacher seated atop a large textured moon prop for the Bloomingdale's Festive 24 Campaign. He wears a beige cable-knit sweater, a black bow tie, and black trousers, holding wrapped gift boxes with black ribbons. The warm, golden-toned studio background features floating star cutouts and dramatic directional lighting that casts crisp shadows across the scene. The composition is horizontally oriented, capturing a whimsical holiday narrative with rich textures and a polished finish. The campaign was photographed by Stef Galea with art direction by Jade Chilton and production by Sky Khaira.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Natural light

Industries

Department Stores

Color

Background

Set-dressed

Context

Advertising Campaign