Better World Fragrance House

Sep 2025

Better World Fragrance House explores sensory storytelling through its latest brand and social collateral project. Under the guidance of creative director and senior art director Matija Gabrilo, the collection bridges the gap between commercial product promotion and artistic installation-inspired graphic design. The project utilizes a moody, low-key aesthetic across its imagery, favoring chiaroscuro lighting to highlight the textures of botanical subjects and translucent candle vessels. Minimalist white serif typography serves as a consistent thread, cleanly cataloging fragrance notes and profiles against saturated, deep-toned backdrops. Beyond traditional product stills, the collateral incorporates abstract light studies and conceptual spatial references, leaning into a graphic, minimalist style. These assets provide a cohesive visual identity for the fragrance house across digital and social applications.