Better World Fragrance House: Brand & Social Collateral

Sep 2025

Better World Fragrance House explores sensory storytelling through its latest brand and social collateral project. Under the creative direction of Matija Gabrilo, the assets bridge the gap between commercial product photography and conceptual artistic references. The series leans into a low-key chiaroscuro aesthetic, utilizing dark, moody backdrops to elevate product stills of scented candles and floral compositions. Techniques including minimalist graphic layout and precise typography organize complex fragrance profiles into clean, readable information. The collateral integrates atmospheric light installations by Olafur Eliasson, grounding the brand identity in evocative, high-contrast imagery. This visual strategy prioritizes a polished, editorial look across both digital graphics and promotional photography.