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Brand
Better World Fragrance House
ProjectBrand & Social Collateral
Side-by-side diptych of Olafur Eliasson installations: The Weather Project in glowing orange and Your Atmospheric Colour Atlas in mist.

Better World Fragrance House Brand & Social Collateral 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

olafur eliasson installationsolafur eliassonthe weather projectyour atmospheric colour atlaslight art installationlight installationart installation

Description

A split-screen diptych showcases two immersive light installations by artist Olafur Eliasson as conceptual brand collateral for Better World Fragrance House. The left panel captures The Weather Project (2003), featuring a massive radiant yellow sun casting deep amber light across an interior hall filled with silhouetted spectators. The right panel displays Your Atmospheric Colour Atlas (2009), presenting silhouetted figures standing within a room of dense, diffused atmospheric mist tinted with soft neon gradients of magenta, blue, and green. Clean white serif typography overlays the base and top of each frame to identify the artworks.

Style

Artistic, Horizontal, Saturated, Graphic

Techniques

Collage, Typography

Industries

Fragrance

Color

Golden Yellow (40%)
Burnt Orange (30%)
Off-Black (30%)

Background

Gallery

Context

Social Media / Short Form Video