Beam

Oct 2025

Beam’s brand identity project establishes a vibrant visual language for the skincare and bodycare market, centered on a palette of saturated pinks, oranges, and purples. The identity uses a custom rounded typeface paired with clean, minimalist typography, consistently applied across digital, print, and out-of-home advertising platforms. The art direction leans into a warm, inviting aesthetic, using soft directional lighting and glossy textures to elevate the packaging design. Execution across the campaign is unified by a consistent graphic system, featuring fluid kinetic typography and motion graphics that maintain the brand’s structured, playful energy. Technical highlights include sophisticated 3D render/CGI packaging imagery and macro photography that captures tactile product details. Lead creative work includes graphic design by Saint-Urbain, illustration by Florence Boudier, and motion by Gur Margalit, with photography by Lian Benoit and Theo Choi. Set design by Joe Parra, production by Eddie Javier and Gracie McGowan, and on-camera appearances by Nya Grace and Chloe Michael Terlingen round out the production team.

Commercial, Warm, Horizontal

Skincare