This brand identity project for Beam establishes a comprehensive visual language for the skincare label, leaning into a warm, saturated palette of pinks, oranges, and purples. The design system integrates bold, rounded typography with clean graphic layouts, extending from product packaging and digital interfaces to out-of-home advertising campaigns.
Execution relies on high-contrast product photography and motion graphics that feature fluid, kinetic animations. The aesthetic emphasizes a minimalist approach, using soft directional lighting and glossy textures to highlight product utility. Key contributors to the project include graphic design by Saint-Urbain, illustration by Florence Boudier, motion design by Gur Margalit, and photography by Lian Benoit and Theo Choi. Set design by Joe Parra complements the commercial styling, with on-camera talent Nya Grace and Chloe Michael Terlingen appearing throughout the campaign assets.
