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ProjectBrand Identity
Purple cosmetic tube dispensing white cream onto skin against a pink and orange gradient background for Beam brand identity.

Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Florence Boudier
Florence BoudierIllustration
Gur Margalit
Gur MargalitMotion
Lian Benoit
Lian BenoitPhotography
Theo Choi
Theo ChoiPhotography
Eddie Javier and Gracie McGowan
Eddie Javier and Gracie McGowanProduction
Joe Parra
Joe ParraSet Design
Nya Grace and Chloe Michael Terlingen
Nya Grace and Chloe Michael TerlingenModels

Tags

purple cosmetic tubecosmetic tubepurple tubewhite creamskincare cream

Description

This product photograph for the Beam brand identity project showcases a purple cosmetic treatment tube positioned above skin with a squiggle of white cream dispensed upon it. The lighting is soft and directional, highlighting the smooth texture of the tube and the creamy formulation. Set against a vibrant pink and orange gradient backdrop, the composition emphasizes clean packaging design and product utility. The project credits include graphic design by Saint-Urbain, illustration by Florence Boudier, motion by Gur Margalit, photography by Lian Benoit and Theo Choi, production by Eddie Javier and Gracie McGowan, set design by Joe Parra, and models Nya Grace and Chloe Michael Terlingen.

Style

Vertical, Commercial, Warm

Industries

Skincare

Color

Violet (50%)
Pure White (50%)

Background

Gradient

Context

E-commerce / Product