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BrandBeam
ProjectBrand Identity
Close-up of a person in an orange top and denim jeans tucking a pink Beam packet into a back pocket against a gradient purple background.

Beam Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Florence Boudier
Florence BoudierIllustration
Gur Margalit
Gur MargalitMotion
Lian Benoit
Lian BenoitPhotography
Theo Choi
Theo ChoiPhotography
Eddie Javier and Gracie McGowan
Eddie Javier and Gracie McGowanProduction
Joe Parra
Joe ParraSet Design
Nya Grace and Chloe Michael Terlingen
Nya Grace and Chloe Michael TerlingenModels

Tags

person in denim jeansdenim jeansjeanspink packetproduct packetpacketorange toptop

Description

This commercial advertising image for the Beam brand identity project captures a close-up framing of a person wearing an orange top and denim jeans embroidered with small floral details. The subject is shown tucking a bright pink Beam product packet into the back pocket of the jeans, accented by a decorative chain belt. The composition is set against a smooth gradient background shifting from purple to soft pink, illuminated by warm studio light with subtle lens flare effects. The image reflects clean, art-directed commercial styling with rich fabric textures.

Style

Horizontal, Commercial, Saturated, Warm, Lens Flare

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Denim (50%)
Burnt Orange (30%)
Magenta (20%)

Background

Gradient

Context

Advertising Campaign