Beam Brand Identity 2025

About

This motion design video presents the brand identity for Beam, featuring fluid typographic animations rendered across solid teal and burnt orange backgrounds. The sequence opens with an isolated lowercase letter before expanding into the full brand name in a bold, custom rounded typeface. Clean vector shapes and smooth transitions characterize the kinetic layout. Produced as part of a comprehensive brand identity project with creative contributions from Saint-Urbain, Florence Boudier, and Gur Margalit.