ProjectBrand Identity

Barcelona City Council Brand Identity 2023
Associated creatives
Tags
Description
This night shot displays an illuminated rectangular sign mounted perpendicularly against a textured white brick exterior wall. The sign features bold black typography spelling BURNT across a glowing white face. The scene is captured with low-key lighting that emphasizes the rough texture of the brick facade and creates deep shadows in the surrounding environment. This piece forms part of the Brand Identity project for Barcelona City Council.
Style
Horizontal, Commercial, Moody, Matte
Techniques
Low-key / chiaroscuro
Color
Pure White (60%)
Jet Black (40%)
Background
Residential Building
Context
Advertising Campaign