ProjectBrand Identity
Barcelona City Council Brand Identity 2023
Associated creatives
Tags
Description
An overhead aerial view captures pedestrians walking along a public street featuring a decorative painted pedestrian lane with a repeating geometric flower and concentric circle pattern in blue and grey. Several individuals in casual jackets and coats are spaced out along the walkway and adjacent pavement. A painted bicycle symbol is visible on the dark asphalt section to the left. The scene is presented as part of the brand identity project for the Barcelona City Council, created by Arauna Studio, Gunter Piekarski, José de Wal, Nine.SixThree, and UnitedUs.
Style
Vertical, Commercial, Clean, Geometric
Color
Sky Blue (50%)
Charcoal (50%)
Background
Street
Context
Advertising Campaign