ProjectBrand Identity

Barcelona City Council Brand Identity 2023
Associated creatives
Tags
Description
This photograph captures two pedestrians in motion blur as they walk across a city street featuring distinctive blue and white circular flower-like pavement markings. The asphalt road shows painted lane dividers and crosswalk indicators alongside the custom municipal graphic design intervention. In the background, a sidewalk, parked cars, and urban storefronts line the street under natural daylight. The composition utilizes a horizontal frame emphasizing the urban environment and public branding effort by Barcelona City Council.
Style
Editorial, Horizontal, Clean
Techniques
Analogue / film, Long exposure
Color
Sky Blue (30%)
Medium Grey (70%)
Background
Street
Context
Advertising Campaign, Editorial