Balenciaga

Jul 2024

Balenciaga reimagines the iconic aesthetic of the Y2K era through the lens of modern luxury in this latest campaign for the Le City bag. Under the sharp creative direction of Demna, the project strips away extraneous environmental noise, opting for a clean, editorial minimalism that places the product firmly at the center of the narrative. Photographed by Mario Sorrenti, the series utilizes rigorous studio strobe lighting to emphasize the interplay between textures, contrasting the distressed, grained leather of the bags against soft velvet coats, sleek satin, and dark, hooded leather silhouettes. The campaign features a storied cast, including Nicole Kidman and Kate Moss, alongside Amelia Gray and Kit Butler, each subject captured in a series of direct, neutral portraits that strip away artifice to focus on the hardware-heavy hardware and architectural form of the house's revival accessory. By maintaining a consistent, muted charcoal backdrop, the creative team ensures the silver-toned studs and buckle details remain the focal point, elevating the bag from a mere accessory to a sculptural element. The result is a masterclass in high-end commercial fashion photography, where the tension between classic portraiture and aggressive, modern styling creates a visual language that feels both nostalgic and distinctly contemporary, reaffirming the Le City bag as a permanent fixture within the Balenciaga lineage.

Editorial, Vertical, Commercial, Commercial

Studio strobe