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BrandBalenciaga
Project"Le City Bag" Ad Campaign
A man wearing a dark patterned shirt holding a black textured leather handbag against a plain grey background

Balenciaga "Le City Bag" Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director
Mario Sorrenti
Mario SorrentiPhotographer
Kate Moss
Kate MossModels
Amelia Gray and Kit Butler
Amelia Gray and Kit ButlerModels

Tags

man holding black leather handbagblack leather handbagleather handbagblack handbagman in dark shirtman holding baghandbag

Description

This advertising campaign image for Balenciaga features a male model holding the iconic black leather Le City Bag against a seamless dark grey studio background. The subject wears a dark patterned collared shirt and exhibits a serious expression with directional lighting casting soft shadows. The shot was photographed by Mario Sorrenti as part of the brand's creative direction led by Demna. The composition focuses sharply on the distressed leather texture and metallic hardware of the prominent handbag.

Style

Documentary, Vertical, Clean, Matte

Techniques

Soft Light

Industries

Bags & Accessories

Color

Jet Black (70%)
Navy (30%)

Background

Grey Seamless

Context

Advertising Campaign