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BrandBalenciaga
Project"Le City Bag" Ad Campaign
Kate Moss holding a black leather handbag while wearing a leopard print coat against a dark grey background.

Balenciaga "Le City Bag" Ad Campaign 2024

Associated creatives

Demna
DemnaBalenciaga Creative Director
Mario Sorrenti
Mario SorrentiPhotographer
Kate Moss
Kate MossModels
Amelia Gray and Kit Butler
Amelia Gray and Kit ButlerModels

Tags

kate mosskate moss holding handbagkate moss leopard print coatblack leather handbagbalenciaga bagleopard print coatwoman holding handbagwoman in leopard coatblack handbagleather handbag

Description

Balenciaga Le City Bag advertising campaign image featuring model Kate Moss, photographed by Mario Sorrenti with creative direction by Demna. Kate Moss stands against a dark grey background, wearing a textured leopard print coat and holding a black leather handbag close to her chest. The composition is a vertical portrait captured with sharp studio lighting highlighting the textures of the coat and the glossy surface of the leather bag. The overall aesthetic is focused and direct, showcasing luxury fashion accessories with minimalist staging.

Style

Editorial, Vertical, Desaturated, Clean

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign