Balcony: Brand Identity

Aug 2021

Balcony’s brand identity project manifests as a comprehensive print publication, blending editorial layout design with a curated collection of photography and text. The visual system centres on minimalist typography and a distinct mustard-yellow and white colour palette, printed across a mix of Munken Print and Arctic Volume papers from Arctic Paper. Developed by designers Ben Fehrman-Lee and Julia Novitch, the project leans into a clean, horizontal aesthetic that highlights the physical texture of the page. Each spread balances structured columns and bold headings with high-contrast imagery, employing professional print finishing techniques to establish a cohesive publication identity.

Editorial, Horizontal, Clean

Typography

White Seamless

Editorial