Balcony

Aug 2021

Balcony’s brand identity project manifests as a comprehensive print publication, highlighting a commitment to editorial design and material craft. The project features a structured, minimalist layout, leveraging crisp typography and a distinct mustard-yellow and white color palette to define the brand’s visual presence. Developed by graphic designers Ben Fehrman-Lee and Julia Novitch, the identity spans multiple spreads that integrate photography with columned text. The production utilizes high-quality paper stocks including Munken Print and Arctic Volume, provided by Arctic Paper. Through clean composition and precise print finishing, the work balances image-led storytelling with technical editorial design, incorporating styles like screen printing and grain-textured photographic reproduction.

Editorial, Horizontal, Clean

Typography

White Seamless

Editorial