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BrandBalcony
ProjectBrand Identity
Open book spread showing pages with printed text and photographic illustrations of sculptural objects hung on walls

Balcony Brand Identity 2021

Associated creatives

Ben Fehrman-Lee
Ben Fehrman-LeeGraphic Design
Julia Novitch
Julia NovitchGraphic Design
Munken Print
Munken PrintPaper
Arctic Volume
Arctic VolumePaper
Arctic Paper
Arctic PaperPaper

Tags

open bookbook spreadeditorial designwall sculptureprinted pagesbook

Description

An open book spread displays dual-column text alongside two distinct interior photographs of textured wall sculptures. The left page features three vertical sculptural objects mounted on a pale wall above a low wooden shelf filled with books. The right page shows three elongated, draped fibrous forms hanging vertically against a light interior background. The spread utilizes clean typographical layouts with numbered paragraphs in two languages. Printed on matte paper stock, the publication highlights the brand identity work designed by Ben Fehrman-Lee and Julia Novitch for Balcony.

Style

Editorial, Horizontal, Clean

Techniques

Typography

Background

White Seamless

Context

Editorial