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BrandBalcony
ProjectBrand Identity
Open magazine spread showing editorial masthead text on the left and black design panels on the right against a plain surface.

Balcony Brand Identity 2021

Associated creatives

Ben Fehrman-Lee
Ben Fehrman-LeeGraphic Design
Julia Novitch
Julia NovitchGraphic Design
Munken Print
Munken PrintPaper
Arctic Volume
Arctic VolumePaper
Arctic Paper
Arctic PaperPaper

Tags

magazine spreadmagazinespreadmasthead pagemastheadbrand identitytypographic layouttypographylayout

Description

This image displays an open magazine spread shot from a top-down perspective against a neutral background. The left page features detailed editorial masthead and publication text arranged in clean typographic columns. The right page displays a grid of six black rectangular panels containing white text showcasing the Balcony brand messaging. The project is part of the Balcony brand identity, with art direction and graphic design by Ben Fehrman-Lee and Julia Novitch.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Industries

Magazines

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Editorial