Personal Wellness
Brand Identity
Jun 2023
Crøm Studio delivers a minimalist brand identity for Personal Wellness, utilizing a tactile design language across packaging and corporate stationery. The project centres on a clean, geometric aesthetic, employing Munken Polar paper from Arctic Paper to achieve a sophisticated physical presence. The visual execution relies on sharp directional lighting to highlight debossed typography and the interplay between smooth, modular white surfaces and rough stone textures. The system extends into motion graphics, where 3D render and CGI techniques place the product in a dynamic, neutral environment. By integrating fine-line geometry and a restrained, earthy color palette, the identity establishes a consistent look across both printed collateral and motion assets.
Horizontal, Commercial, Clean, Minimalist
E-commerce / Product
