FutureDeluxe

Jun 2023

The brand identity for FutureDeluxe, designed by filthymedia, is a masterclass in tactile print craftsmanship. The project spans a collection of hardcover books and editorial publications, each utilizing specialized stocks from Antalis, Fedrigoni, and G. F. Smith to create a physical representation of the studio’s design philosophy. The execution relies on a minimalist aesthetic that prioritizes typography and material quality. Through the use of emboss and deboss techniques, bold die-cut elements, and a vibrant color palette, the identity leans into a clean, contemporary look. The layout of the publications integrates abstract imagery with crisp sans-serif headings, resulting in an editorial presentation that emphasizes experimentation and fluid design.

Horizontal, Clean

Grey Seamless

Editorial