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Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2021
Description
CHEVAL developed the brand identity and editorial publication design for this project, which centers on the history of Oriental Silk. The execution prioritizes tactile materiality, utilizing Munken Pure paper by Arctic Paper to ground a design language defined by clean grid systems, precise bilingual typography, and archival photographic treatment. The visual approach leans into a minimalist and editorial aesthetic. Through the use of emboss and deboss techniques, hard light, and structured layout design, the work establishes a narrative flow across spreads that integrate historical documentation with contemporary graphic precision.
Style
Clean, Editorial, Horizontal
Techniques
Typography
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