unknown: Brand Identity
Brand
Date
Jan 2021
Description
CHEVAL leads this brand identity project for the publication Xiaowen Zhu, an editorial design piece focused on materiality and archive-based documentation. The work centres on the tactile qualities of Munken Pure paper by Arctic Paper, employing a clean grid system and precise typographic hierarchy in both English and Chinese scripts. Utilizing techniques such as emboss and deboss alongside high-contrast halftone effects, the layout integrates historical photographic inserts with architectural graphic elements. The execution leans into a minimalist aesthetic, characterized by monochrome palettes and structured margins that emphasize the physical form of the hardcover publication.
Style
Clean, Editorial, Horizontal
Techniques
Typography
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