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Disney: The Last Verse

Brand
Disney
Date

Nov 2024

Description

Disney+ explores its legacy in 'The Last Verse,' a documentary-style project that weaves together archival footage to trace the origins of the studio's iconic musical history. The film features original black and white clips of Walt Disney and songwriters, set against the backdrop of the 1964 New York World's Fair. Crafted with a distinct mid-century aesthetic, the work employs period television framing and authentic film grain. The production, helmed by SMUGGLER UK with agency lead adam&eveDDB, utilizes documentary techniques to maintain a historical tone. Post-production efforts from The Assembly Rooms, Selected Works, and Company 3 London refine the visual texture, while Soundtree and 750mph manage the project's sonic landscape.

Style

Documentary, Horizontal, Cinematic, 1920s

Techniques

Analogue / film

Industries
Streaming Platforms
Context

Brand Film / Corporate Video

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