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Disney

The Last Verse
Brand
Date

Nov 2024

Description

Disney presents 'The Last Verse,' a short-form documentary project exploring archival history and the origins of song. The piece utilizes historical footage, featuring sequences of Walt Disney and various songwriters at the piano, interspersed with exterior shots of the 1964 New York World's Fair. The production leans into a mid-century documentary aesthetic, employing period television framing and authentic vintage grain. The visual execution reflects the era through carefully curated archival assembly, blending 1920s-inspired sequences with a classic cinematic treatment. Creative development was led by agency adam&eveDDB, with production handled by SMUGGLER UK and production service support from Tickle. Post-production and visual effects were managed by The Assembly Rooms, Selected Works, and Company 3 London, with sound and music design provided by Soundtree and 750mph.

Style

Documentary, Horizontal, Cinematic, 1920s

Techniques

Analogue / film

Industries

Streaming Platforms

Context

Brand Film / Corporate Video

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