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  • ·Axe Sweetness Bear commercial video by LOLA Mullenlowe
Brand
Axe Sweetness
ProjectBear

Axe Sweetness Bear 2025

Associated creatives

LOLA Mullenlowe
LOLA MullenloweAgency / Creative
Czar BE
Czar BEProduction
Tickle
TickleProduction Service
Czar BE
Czar BEPost Production / VFX
Big Sync Music
Big Sync MusicMusic / Sound

Tags

man in striped sweaterstriped sweaterman climbing through windowyoung woman in bedroomteddy bearsbedroom interiorpink bed

Description

This commercial video for Axe Sweetness titled Bear, produced by LOLA Mullenlowe and Czar BE, features a whimsical bedroom scene filled with numerous teddy bears. A young man wearing a striped multicolored sweater climbs through a window into a pink bedroom where a young woman is lying on a tufted pink bed. The cinematography uses warm interior lighting and detailed set dressing to create a playful narrative.