Axe Sweetness Bear 2025

About

This commercial video for Axe Sweetness titled Bear, produced by LOLA Mullenlowe and Czar BE, features a whimsical bedroom scene filled with numerous teddy bears. A young man wearing a striped multicolored sweater climbs through a window into a pink bedroom where a young woman is lying on a tufted pink bed. The cinematography uses warm interior lighting and detailed set dressing to create a playful narrative.