ASICS presents 'The desk break,' a commercial campaign centered on a narrative shift within a formal office environment. Starring Brian Cox, the film leans into a cinematic aesthetic, utilizing a low-key chiaroscuro lighting scheme to contrast the initial dim, desaturated office setting.
Produced with creative input from Golin and production by Kode UK, the project moves from a static, serious atmosphere into a dynamic sequence. The technical execution relies on precise live-action technique to capture the transition, supported by extensive post-production work across color grading and visual effects.
