ASICS: The desk break
Brand
Date
Apr 2025
Description
ASICS presents 'The desk break,' a commercial campaign centered on a narrative shift within a formal office environment. Starring Brian Cox, the film leans into a cinematic aesthetic, utilizing a low-key chiaroscuro lighting scheme to contrast the initial dim, desaturated office setting. Produced with creative input from Golin and production by Kode UK, the project moves from a static, serious atmosphere into a dynamic sequence. The technical execution relies on precise live-action technique to capture the transition, supported by extensive post-production work across color grading and visual effects.
Style
Horizontal, Cinematic, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Background
Office
Context
TVC / TV Commercial
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