ASICS The desk break 2025

About

Brian Cox features as the central subject in this commercial video campaign for ASICS titled The desk break. He is seated behind a large wooden desk in a dimly lit office environment wearing a dark suit, tie, and glasses. The cinematic composition uses cool tones and dramatic overhead lighting to create a serious tone before shifting. Production credits include Golin, Kode UK, The Assembly Rooms, Company 3 London, ELMNTL, inkretouch, and Sound Goods.