ASICS: The Chase
Brand
Date
May 2023
Description
ASICS presents 'The Chase,' a commercial campaign showcasing the Hypergel-Yu model within an outdoor, performance-focused environment. The production leans into natural light and golden hour settings to frame the footwear's design and movement against a backdrop of park greenery. Produced by Golden Projects, the campaign utilizes live-action technique and clean motion capture to highlight the versatility of the apparel. The work prioritizes the interplay between product design and athletic activity, finished with dynamic typography.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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