Logo
  • Home
  • ·Media
  • ·ASICS The Chase Hypergel Yu running shoe commercial video
Brand
ASICS
ProjectThe Chase

ASICS The Chase 2023

Associated creatives

Golden Projects
Golden ProjectsProduction

Tags

running shoesblue running shoesshoesasics running shoesasics shoes

Description

This commercial video for ASICS titled The Chase, produced by Golden Projects, showcases athletic footwear in an outdoor setting. The footage opens with close-up shots of blue running shoes stepping onto green grass, highlighting product design and movement. Text overlays introduce the Hypergel-Yu model with dynamic typography. Later scenes feature a wide shot of a person standing on a grassy park lawn near trees with sunlight filtering through. The production employs natural lighting and clean motion capture to emphasize performance and versatility.