ASICS: Run The Tube - #IMoveLondon
Brand
Date
Dec 2025
Description
ASICS highlights the energy of city training with the 'Run The Tube' campaign, filmed within the subterranean environments of the London underground. The commercial centres on the movement of runners through tunnel landscapes, accented by neon lighting and high-contrast visuals. The project was created by The Department and Edelman New York, using a live-action technique to capture the intensity of the urban environment. The edit relies on fast-paced movement and slow motion to frame the sportswear within these unexpected architectural spaces.
Style
Horizontal, Commercial, Action, Neon
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Transport Hub
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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