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Brand
ASICS
ProjectRun The Tube - #IMoveLondon

ASICS Run The Tube - #IMoveLondon 2025

Associated creatives

The Department
The DepartmentAgency / Creative
Edelman New York
Edelman New YorkPR

Tags

runners in tunnelrunnerstunnelasics campaignrunning shoesathletic apparelneon lights

Description

This dynamic video commercial for the ASICS Run The Tube campaign captures urban runners and athletes training through London underground environments. The sequence features rapid movement, close-ups of running shoes and sportswear, and striking tunnel scenes illuminated by glowing neon circular light fixtures. Created by The Department and Edelman New York, the film employs fast-paced editing and moody lighting to showcase energy and movement in unexpected urban spaces.