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ASICS: Mind Games Documentary

Brand
Date

Jul 2025

Description

ASICS explores the intersection of physical performance and cognitive function in the documentary project, Mind Games. The film captures participants engaged in high-stakes strategy sessions, including chess and memory-based card games, to examine the relationship between movement and mental sharpness. Produced by Bangerz&Nash with creative input from Neil A Dawson & Company, the project employs a cinematic, low-key visual language. The cinematography relies on dramatic overhead lighting and desaturated tones to create an intimate atmosphere, centering on the quiet intensity of strategic deliberation. Post-production and VFX were managed by Nomad, with sound design and music provided by OPM LONDON. The documentary utilizes a live-action technique to frame the experiment with precise, measured pacing.

Style

Horizontal, Cinematic, Moody, Desaturated

Industries
Color
Jet Black
Navy
Background

Set-dressed

Context

Brand Film / Corporate Video

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