ASICS Mind Games Documentary 2025

About

This documentary video project for ASICS titled Mind Games explores the intersection of physical exercise and mental acuity through a series of cinematic vignettes. Various participants are shown sitting at dimly lit tables, playing intricate card games, chess, and memory tests under dramatic overhead beams of light. The visual tone is somber, focused, and intimate, utilizing low-key lighting and cool color grading to emphasize concentration. Close-up shots capture expressions of deep thought, quiet deliberation, and strategic movement across different games. Produced collaboratively with creative and post-production partners, the documentary style frames the experiment with sleek, cinematic precision.