ASICS
JOG 100S x Griff
Brand
ProjectJOG 100S x Griff
Date
Aug 2025
Description
ASICS highlights the JOG 100S silhouette in this campaign editorial captured by photographer William Arcand. The project channels a minimalist aesthetic through a cool, desaturated color palette, utilizing natural light to define the subjects within sparsely furnished, monochromatic settings. Fashion editor and stylist Kamran Rajput coordinates the wardrobe, juxtaposing crisp white ensembles with dramatic black lace detailing. The production features hair styling by Tomi Roppongi and makeup by Michelle Dacillo, with set design by Phoebe Shakespeare grounding the compositions in a clean, vertical and horizontal editorial format.
Style
Editorial, Horizontal, Cool
Techniques
Natural light, Analogue / film
Industries
Sportswear
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign
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