ASICS: JOG 100S x Griff

Aug 2025

ASICS highlights the JOG 100S silhouette through a collaborative fashion campaign featuring artist Griff. The editorial production balances minimalist interior settings with dynamic posing to showcase the versatility of the footwear. Photographer William Arcand documents the series using analogue film techniques, anchored by a cool, desaturated color palette that emphasizes the blue and white tones throughout the environment. Fashion editor and stylist Kamran Rajput coordinates the wardrobe, juxtaposing structured dresses with the technical sneaker design. The production team is rounded out by hair stylist Tomi Roppongi, makeup artist Michelle Dacillo, and set designer Phoebe Shakespeare, who curated the clean, sparse aesthetic defining the campaign's visual language.

Editorial, Horizontal, Cool

Natural light, Analogue / film

Living Room

Advertising Campaign