ASICS
JOG 100S x Griff
Brand
ProjectJOG 100S x Griff
Date
Aug 2025
Description
ASICS presents JOG 100S x Griff, a sportswear and fashion campaign captured by photographer William Arcand. The series balances minimalist editorial aesthetics with commercial product focus, utilizing a cool color palette across a sequence of interior settings. Produced with fashion styling by Kamran Rajput and set design by Phoebe Shakespeare, the visuals lean into a desaturated look supported by natural light. The production features hair styling by Tomi Roppongi and makeup artistry by Michelle Dacillo to complete the editorial composition.
Style
Editorial, Horizontal, Cool
Techniques
Natural light, Analogue / film
Industries
Sportswear
Color
Pure White
Jet Black
Background
Living Room
Context
Advertising Campaign
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