Armani Exchange F/W 2025 2025

Description

Shot by photographer Matteo Giachetti for the Armani Exchange F/W 2025 collection, this fashion campaign image features a female model posed against a clean white seamless backdrop. She wears a long white hooded parka over a ribbed grey knit sweater, paired with bleached and faded blue denim jeans with one hand tucked into her pocket. The styling combines relaxed outerwear tailoring with casual streetwear elements. Direct, clean studio lighting casts a subtle sharp shadow against the pure white ground, highlighting the crisp silhouette and contrasting textures.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign