Arket

Nov 2025

The Arket Party Edit campaign is a fashion-forward showcase of seasonal tailoring and accessories. The series features model Sara Blomqvist in a sequence of studio portraits that emphasise architectural silhouettes, from high-neck knitwear and structured maxi dresses to sharp, point-toe footwear. Photographer Pauline Suzor captures the collection with a focus on minimalism, employing both direct flash and soft studio lighting to create high-contrast imagery. Stylist Karin Smeds coordinates the looks with a clear focus on clean, monochromatic lines, while hair stylist Henrik Haue contributes the collection's refined aesthetic. The campaign utilizes a pared-back palette against saturated red and neutral seamless backdrops, highlighting the texture of leather, knit, and faux-fur pieces.

Vertical, Clean, Minimalist

Soft Light

High Street Fashion

Lookbook