Brand
ProjectParty Edit

Arket Party Edit 2025
Associated creatives
Tags
Description
Model Sara Blomqvist poses against a solid red studio backdrop for Arket's Party Edit campaign, photographed by Pauline Suzor and styled by Karin Smeds. She wears a structured, sleeveless white maxi dress featuring a high round neckline and an architectural drop-waist skirt with voluminous tailoring. Her dark hair is styled by Henrik Haue into a clean, short crop with textured fringe, complementing the minimalist composition. The soft, even lighting illuminates the crisp fabric and creates a striking high-contrast contrast with the monochromatic red background.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Pure White (80%)
Off-Black (20%)
Background
White Seamless, Coloured Seamless
Context
Lookbook