Helga Burrill

Helga Burrill serves as the Senior Editor at POP and Arena Homme+. Hailing from Sweden, she fostered a passion for fashion, pop culture, music, and sports from an early age. After completing her BA in Art History, she relocated to London, where she has significantly contributed to both magazines over the past seven years. Helga's style is characterized by a blend of luxury fashion, streetwear, and sportswear, allowing her to interpret trends while maintaining ties to classic beauty. Throughout her career, she has collaborated with renowned photographers like Gabriel Moses, Anthony Seklaoui, Esther Theaker, Hanna Moon, and Takashi Homma, alongside working with celebrated talents such as Penélope Cruz, Emma Mackey, Rema, Jack Grealish, Tame Impala, and Neneh Cherry.