The Aritzia Sweatfleece 2025 collection campaign highlights a range of loungewear through a series of editorial and commercial portraits. The imagery leans into a minimalist aesthetic, utilizing monochromatic backgrounds and soft, diffused studio lighting to emphasize the textures of the fleece garments.
Creative direction by Sami Barker and photography by Claudio Robles establish a consistent visual identity across the collection. The production features model Valerie Scherzinger, with makeup by Michaela Bosch and set design by Patience Harding, incorporating clean props like minimalist office furniture to ground the studio environments. The project is defined by a polished, clean approach to fashion photography.
