Brand
ProjectSweatfleece 2025

Aritzia Sweatfleece 2025 2025
Associated creatives
Tags
Description
Model Valerie Scherzinger poses for the Aritzia Sweatfleece 2025 campaign, captured by photographer Claudio Robles under the creative direction of Sami Barker. Turned three-quarters away from the camera, she glances over her shoulder while wearing a vibrant red hooded fleece sweatshirt and thin wireframe aviator eyeglasses. Soft, diffused studio lighting casts gentle shadows against an unbroken white backdrop, emphasizing the minimalist aesthetic and garment texture.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Scarlet (80%)
Espresso (20%)
Background
White Seamless
Context
Advertising Campaign

