Brand
ProjectSweatfleece 2025

Aritzia Sweatfleece 2025 2025
Associated creatives
Tags
Description
Valerie Scherzinger models for the Aritzia Sweatfleece 2025 campaign, photographed by Claudio Robles with creative direction by Sami Barker and makeup by Michaela Bosch. She stands wearing a vibrant red hooded sweatshirt tucked loosely over a full-length grey column skirt, paired with white slip-on mule heels and clear-frame eyeglasses. Set designer Patience Harding accents the bright white seamless studio environment with a minimalist white office desk, rolling brown desk chair, and a ceramic mug filled with pencils.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Scarlet (50%)
Medium Grey (40%)
Background
White Seamless
Context
Advertising Campaign

