Brand
ProjectSweatfleece 2025

Aritzia Sweatfleece 2025 2025
Associated creatives
Tags
Description
Model Valerie Scherzinger poses centrally against a monochromatic solid blue backdrop for the Aritzia Sweatfleece 2025 campaign photographed by Claudio Robles. She wears layered blue fleece garments, including a hooded sweatshirt draped across the chest, matching sweat shorts, and a denim layer tied at the waist. The lighting is soft and even across the frame, highlighting the cotton textures and monochromatic blue styling.
Style
Vertical, Commercial, Cool, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim (80%)
Off-White (20%)
Background
Coloured Seamless, Museum
Context
Advertising Campaign

