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  • ·Ann Demeulemeester KIDS Fall 2024 Campaign Portrait
BrandAnn Demeulemeester
Project"KIDS" Fall 2024 Ad Campaign
Monochrome portrait of a person in a heavy textured black faux fur coat against a textured backdrop.

Ann Demeulemeester "KIDS" Fall 2024 Ad Campaign 2024

Associated creatives

Stefano Gallici
Stefano GalliciAnn Demeulemeester Creative Director
If there is one
If there is oneAgency
Jason Renaud
Jason RenaudPhotographer
Stella Rose Gahan
Stella Rose GahanModels
Quintessa Swindell
Quintessa SwindellModels
Jakob Hetzer
Jakob HetzerModels
Dakota Butler
Dakota ButlerModels
and Hunter Amos
and Hunter AmosModels
New York City
New York CityLocation

Tags

person in black coatperson in coatblack coatman in coattextured black coatfaux fur coat

Description

Captured by photographer Jason Renaud for Ann Demeulemeester's KIDS Fall 2024 ad campaign, this monochromatic image presents a striking portrait against a heavily textured neutral background. A person with a closely cropped hairstyle is wrapped in an voluminous, textured black outerwear piece, creating a stark and moody silhouette. The composition employs a grainy, high-contrast aesthetic that accentuates the tactile qualities of the heavy fabric. Directional lighting casts deep shadows, emphasizing the sculptural form of the garment and the contemplative expression of the subject. The minimalist yet dramatic framing reflects the distinctive dark romanticism characteristic of the brand's seasonal narrative.

Style

Editorial, Vertical, Monochrome, Gritty, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Textured Backdrop

Context

Advertising Campaign