Ann Demeulemeester "KIDS" Fall 2024 Ad Campaign 2024

Description

This monochrome editorial photograph is part of Ann Demeulemeester's Fall 2024 KIDS ad campaign, captured by photographer Jason Renaud in New York City. The image features a model standing outdoors against a park backdrop, wearing a long dark winter coat with a prominent fur-trimmed collar. High-contrast natural lighting highlights the textured garments and the leafy park background filled with mature trees and benches. The campaign styling emphasizes moody, atmospheric storytelling through distinct apparel choices and traditional photographic grain.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Park

Context

Advertising Campaign