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This black-and-white campaign photograph for Ann Demeulemeester's KIDS Fall 2024 collection was captured by photographer Jason Renaud in New York City. The composition shows a person viewed from behind, walking along an outdoor sidewalk near a vertical wall texture and a circular utility cover. The subject wears a voluminous, long dark coat detailed with a contrasting white fur-textured collar and pale vertical trim lines down the back and skirt. The high-contrast monochromatic imagery emphasizes raw textures and garment proportions.