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BrandAnn Demeulemeester
Project"KIDS" Fall 2024 Ad Campaign
Figure from behind walking on a city sidewalk wearing a long black coat with a white fur collar

Ann Demeulemeester "KIDS" Fall 2024 Ad Campaign 2024

Associated creatives

Stefano Gallici
Stefano GalliciAnn Demeulemeester Creative Director
If there is one
If there is oneAgency
Jason Renaud
Jason RenaudPhotographer
Stella Rose Gahan
Stella Rose GahanModels
Quintessa Swindell
Quintessa SwindellModels
Jakob Hetzer
Jakob HetzerModels
Dakota Butler
Dakota ButlerModels
and Hunter Amos
and Hunter AmosModels
New York City
New York CityLocation

Tags

person walking in long black coatperson in long black coatlong black coatblack coatperson walkingwhite fur collarfur collar

Description

This black-and-white campaign photograph for Ann Demeulemeester's KIDS Fall 2024 collection was captured by photographer Jason Renaud in New York City. The composition shows a person viewed from behind, walking along an outdoor sidewalk near a vertical wall texture and a circular utility cover. The subject wears a voluminous, long dark coat detailed with a contrasting white fur-textured collar and pale vertical trim lines down the back and skirt. The high-contrast monochromatic imagery emphasizes raw textures and garment proportions.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign