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Ann Demeulemeester presents its KIDS Fall 2024 ad campaign, photographed by Jason Renaud in New York City with creative direction by Stefano Gallici. The portrait features a model with voluminous curly hair, wearing a dark jacket over an unbuttoned white shirt and white top. The composition is set against a textured white tiled subway wall with a dark vertical pipe running down the right side. The muted, atmospheric lighting and low-contrast color grading create an intimate tone.