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·AMI S/S 25 KEYLOOKS by Daniel Archer

Model standing next to a wooden chair wearing an oversized blazer and blue denim jeans against white curtains.

Model seen from behind wearing a dark top and pleated skirt walking down a narrow hallway while another person watches from a doorway

Model wearing an olive green blazer and flared trousers holding a handbag in a hallway

Two models wearing trench coats and carrying a large brown leather shoulder bag in a hallway

Model seen from behind wearing a long mustard yellow belted trench coat and carrying a large black leather bag down a hallway.

Model wearing a tan trench coat, grey shirt, and red skirt standing next to a wooden chair near a window

Man wearing a cream suit jacket and pendant necklace against an architectural wall

Two models posing in an unfinished interior space for Ami, wearing neutral tone apparel including wide-leg trousers and a sleeveless maxi dress.

Model standing among wooden chairs in a bright room with sheer white curtains, wearing a dark shirt and long skirt with a high slit.

Portrait of a man with curly hair wearing a beige trench coat seated indoors near a window with natural light.

Smiling woman in dark blazer and two-tone trousers seated on a wooden chair against a distressed stone wall and white drape.

Model standing with arms crossed wearing a cream shirt and high-waisted dark trousers inside a building

Man seated on a dark wooden chair in a rustic room wearing mustard yellow trousers and a sleeveless top.

A male model wearing a plaid jacket and light trousers standing against a textured concrete wall.

Man wearing a grey blazer and blue jeans seated against a textured concrete wall

Model standing by a tall glass door wearing a plaid blazer and loafers for Ami

Model standing on a balcony threshold facing outward, wearing a long taupe coat and dark loafers.

Man wearing a tailored beige suit seated on a wooden chair against a weathered concrete block wall background

Model wearing a red button-down shirt and belted trousers standing outdoors near green foliage

Ami AMI S/S 25 KEYLOOKS by Daniel Archer 2024

About

The Ami S/S 25 Keylooks campaign presents a study in refined tailoring and tactile minimalism. Captured by photographer Daniel Archer, the imagery leans into a grounded, editorial aesthetic that highlights the interplay between structured garments and raw architectural environments. Art direction by Jonathan Ferrari creates a cohesive visual rhythm across the collection, positioning the season's pieces within distressed, light-filled interiors. Fashion editor Carlos Nazario balances the collection's sharp silhouettes with relaxed, layered styling, seen in trench coats, pleated skirts, and tailored suits. The visual language relies on soft natural light and subtle earth tones, frequently punctuated by draped white fabric and weathered concrete textures. Set design by Valerie Weill underscores the project’s restrained, atmospheric approach, while grooming by hair stylist Benjamin Muller and makeup artist Adrien Pinault maintains a clean, direct focus on the collection’s construction.