Ami

Jun 2024

The Ami S/S 25 Keylooks campaign presents a study in refined tailoring and tactile minimalism. Captured by photographer Daniel Archer, the imagery highlights the collection’s focus on structured silhouettes and layered textures, grounded by an earthy, muted color palette. The compositions lean into architectural tension, placing models within raw-finished indoor spaces, weathered corridors, and environments defined by distressed walls and exposed concrete. Art direction by Jonathan Ferrari pairs the clean, deliberate lines of the collection with a soft, natural light aesthetic. Styling by Carlos Nazario emphasizes a interplay between sharp tailoring—such as oversized blazers and structured trench coats—and fluid, relaxed garments. Set design by Valerie Weill further supports this grounded, atmosphere-heavy narrative, with hair by Benjamin Muller and makeup by Adrien Pinault maintaining a cohesive editorial look.

Editorial, Vertical, Earthy

Natural light

Designer Fashion

Lookbook