Alexander McQueen

Feb 2026

The Alexander McQueen Spring/Summer 2026 campaign is a masterclass in atmospheric storytelling, grounding the brand's sharp architectural heritage in a rugged, ethereal landscape. Captured through the lens of photographer and director Harley Weir, the project leans into an otherworldly aesthetic where the brand's iconic corset-inspired tailoring meets the stark geometry of arid, silhouetted environments. By contrasting pristine, intricate white leathers and deep, lustrous reds against the raw texture of gnarled, bare trees and golden, amber-toned skies, the campaign achieves a cinematic quality that feels both timeless and urgent. Under the precise vision of creative lead Seán McGirr, the styling by Camille Bidault Waddington brings a modern edge to the collection, further amplified by the dramatic, smudged eye makeup by Daniel Sallstrom and the sculptural set design by Shona Heath. Featuring models Alex Consani and Sora Choi, the imagery prioritizes movement and structural integrity, utilizing natural light and soft light techniques to emphasize the tactile surface of each garment. This high-fashion editorial work successfully bridges the gap between commercial appeal and artistic narrative, proving that even within a landscape of decay, the McQueen silhouette remains an uncompromising force. Every frame resonates with a sense of deliberate poise, creating a visual dialogue between luxury craftsmanship and the untamed, haunting beauty of the natural world.

Editorial, Cinematic

Natural light

Luxury Fashion Houses, Fashion