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Brand
Aldi
ProjectIQ Test hero

Aldi IQ Test hero 2026

Associated creatives

Bastion
BastionAgency / Creative
MassiveMusic Sydney
MassiveMusic SydneyMusic / Sound
Digitas ANZ
Digitas ANZMedia

Tags

elderly couple sitting on couchelderly coupleelderly manelderly womancouple sitting on couchman and womanpaul and vicki

Description

An elderly couple sits together on a dark leather couch in a living room setting, smiling and talking in a commercial video for Aldi. The man wears a dark jacket over a patterned polo shirt, while the woman wears a light blue button-down shirt and glasses. On-screen text introduces them as Paul and Vicki, the Special Buys Gurus, with playful IQ score graphics appearing above their heads. The video cuts between their home conversation and footage of them shopping together in an Aldi supermarket aisle.