Nissan

Mar 2026

Nissan’s Built for the grit shift is a commercial campaign that highlights the utility and emotional resonance of the brand’s vehicle range. Through a series of intimate, nighttime sequences, the narrative captures the quiet moments of hardworking individuals, from a healthcare professional navigating her shift to the rural demands of towing and domestic life. The production relies on low-key lighting and rainy window reflections to craft its mood, utilizing a cinematic, live-action technique to ground the automotive subject matter in personal experience. Creative direction and production for the project were handled by TBWA\Melbourne, with sound design and music composition provided by Air-Edel and Bang Bang.

Horizontal, Action, Cinematic, Moody

Luxury Automotive

Street

TVC / TV Commercial