VicReturn

Feel Like A Million Bucks

Brand

Date

Dec 2024

Description

VicReturn’s 'Feel Like A Million Bucks' campaign leverages a community-focused narrative to highlight the container deposit scheme. Centered on the accessibility of recycling, the commercial spot follows a young girl visiting a local deposit depot, framing sustainable habits through everyday action. Produced by Good Oil and Photoplay / Playtime with creative direction from TBWA\Melbourne, the film utilizes live-action techniques to capture a warm, community-driven atmosphere. The visual aesthetic leans into natural light and a saturated color grade to reflect an approachable, outdoor setting. Post-production duties were shared by Puffin Post and Visual Thing, with sound design and music curation provided by Level Two Music and Squeak E Clean Studios Sydney.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Public Awareness

Color

Cobalt

Beige

Pure White

Background

Residential Building