VicReturn’s 'Feel Like A Million Bucks' campaign spotlights community-driven recycling efforts through a live-action commercial spot. The narrative follows a young protagonist arriving at a container deposit depot, emphasizing sustainable habits and local involvement.
Developed in collaboration with TBWA\Melbourne, the production leverages natural light and a warm color grade to capture a series of vignettes, including children participating in recycling and social scenes at a food truck. The project features production support from Good Oil and Photoplay / Playtime, with post-production and VFX provided by Puffin Post and Visual Thing. Sonic branding and sound design are credited to Level Two Music and Squeak E Clean Studios Sydney.
