NAB Home 2026

About

NAB’s Home commercial, developed by agency TBWA\Melbourne, focuses on the physical transformation of a domestic space. The narrative features a woman navigating a renovation, using a sledgehammer to expand her living environment, punctuated by appearances from her family and a financial advisor. The production, shot with a live-action technique, utilizes cinematic lighting and clean room tones to define the residential setting. Polished VFX/visual effects underscore the structural changes within the scene, emphasizing a shift toward larger home living.