NAB

Mar 2026

This campaign for NAB, titled Home, centers on the financial transition toward larger residential spaces. The commercial features a domestic scene involving a deliberate structural renovation, where a sledgehammer is used to open up a living room, highlighting the practical side of property upgrades within the banking and finance sector. Developed by TBWA\Melbourne, the production utilizes a live-action technique paired with clean, cinematic lighting to capture the energy of the move. Post-production visual effects integrate the various family members and financial advisors into the narrative, maintaining a consistent atmosphere throughout the vertical-format film.

Vertical, Cinematic, Clean

VFX / visual effects

Banking

Living Room

TVC / TV Commercial